Rapper 50 Cent has beef again — but this time, it isn't with a rival rapper. On Friday (July 20), he filed a lawsuit seeking at least $1 million in damages from online-ad company Traffix Inc. for using his image without permission in a graphic advertisement, Reuters reports. Even further, 50 says that the ad — which features a cartoon version of him and the message "shoot the rapper and you will win $5,000 or five ringtones guaranteed," according to the suit — promotes violence and threatens his safety. The suit cites the "vile, tasteless and despicable" use of the rapper's image and says it "quite literally calls for violence against" him. A lawyer representing Traffix declined to comment to Reuters

Want a side of Ne-Yo with your Big Mac? If so, you're getting your wish — the R&B artist, along with Twista, Kenna and others, are going to be performing 10 free gigs at McDonald's restaurants ... in the parking lot. Billboard.com reports that the happy meal on wheels will begin Thursday at the Venice Beach Recreation Center in California, then hit up eight other cities before wrapping September 25 in Austin, Texas.